Among my two key success principles have always been Know Thy Customer and Know Thy Competitor. However, while critical, that’s merely the surface layer. Understand that the competition extends beyond customers and vendors. You want to dive deeper and Know Thy Customer’s Competitor. Why Knowing Your Customer’s Competitor Gives You an Unfair Advantage There is…
When I look back at my life, “The Story of Jeff,” and how all of this happened, I realize it was all about GE (General Electric). How a Surprise Referral from GE Launched a Multi-Million-Dollar Business And it wasn’t me finding them, it was a Hewlett Packard Eastern Regional Sales Rep — that I had…
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