How “Halt and Catch Fire” Captured the True Spirit of ’80s Computing

By Jeff Burgess / May 30, 2025 /

“Computers aren’t the thing. They’re the thing that gets us to the thing.” ~ Joe MacMillan, Halt and Catch Fire (2014 – 2017, four seasons) As crazy as it seems, as parallel as my career was to the overall theme of Halt and Catch Fire, I never had the chance to watch it, starting with…

How “Know Thy Customer’s Competitor” Helped Me Create a Successful Business

By Jeff Burgess / May 15, 2025 /

Among my two key success principles have always been Know Thy Customer and Know Thy Competitor. However, while critical, that’s merely the surface layer. Understand that the competition extends beyond customers and vendors. You want to dive deeper and Know Thy Customer’s Competitor. Why Knowing Your Customer’s Competitor Gives You an Unfair Advantage There is…

Bringing Good Things to Life…How GE Inadvertently Helped Me Create My Company

By Jeff Burgess / May 12, 2025 /

When I look back at my life, “The Story of Jeff,” and how all of this happened, I realize it was all about GE (General Electric). How a Surprise Referral from GE Launched a Multi-Million-Dollar Business And it wasn’t me finding them, it was a Hewlett Packard Eastern Regional Sales Rep — that I had…